How Suicide Squad: Kill the Justice League became a $200 million failure

midian182

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In brief: Plenty of big-budget games flop hard, and few have flopped as badly as Suicide Squad: Kill the Justice League. Warner Bros. Discovery expected the superhero shooter to be a smash hit; instead, it led to the Rocksteady parent company taking a $200 million loss. Now, a report has shed some light on what went wrong.

With many initially expecting Suicide Squad to be similar to Rocksteady's (mostly) much-loved Batman Arkham series, the anticipation turned to disappointment as Kill the Justice League was revealed to be a live service title with none of the magic of the early single-player Arkham entries. Sure enough, it launched to average or worse reviews from critics, and most players hated it even more. Warner Bros. later revealed it had incurred a $200 million loss on the game.

According to a new report from Bloomberg's Jason Schreier, who cited interviews with several anonymous sources, Suicide Squad failed for numerous reasons, including a constantly shifting vision, a culture of rigid perfectionism, and a genre pivot that was ill-suited for the studio. It led to a tumultuous development that saw several delays.

The report states that Rocksteady was given the job of making a Suicide Squad game in 2016, the same year the Will Smith movie, which grossed $750 million, was released. The development was kept a secret from many workers, even potential hires. Discovering that a company famed for a single-player title was working on a multiplayer game caused many to leave the firm.

The repetitiveness of Suicide Squad is one of its biggest criticisms. It seems this was something the studio struggled with, unable to make players want to repeat the battles, levels, and bosses – an important element of live-service games. The complexity of the enormous map and four different player characters also caused problems for the development team, writes Bloomberg.

Suicide Squad was supposed to launch in 2019 or 2020, but the development issues led to multiple delays. Employees took their concerns to management, who assured them that everything would come together at the last minute. This discouragement of negativity and criticism led to some employees adopting the term "toxic positivity."

Executives' expectations that Suicide Squad would be a multi-billion dollar franchise bringing in a constant stream of revenue fell flat, of course.

The good news is that Rocksteady is ready to return to its roots, with studio leaders looking to pitch a new single-player game. Hopefully, the company will be able to redeem itself with its next project.

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200 Million so far. As WB keeps pumping money to continue development, this number will increase.
It's a great example of the sunken cost fallacy. If WB were smarter, they would have cut their loses, long ago.
 
“Discovering that a company famed for a single-player title was working on a multiplayer game caused many to leave the firm.”

“The good news is that Rocksteady is ready to return to its roots, with studio leaders looking to pitch a new single-player game. Hopefully, the company will be able to redeem itself with its next project.”

You’ve already lost all your talent, unless something changes, your next game will also be rubbish…
 
Go woke. Go broke. I can't wait till this cancer fades into the ashes of history and permanently forgotten.
The game was a failure due to its cash-grab intentions that everyone rejected it.

You stamping it as a "woke" subject is just your excuse to promote political hate.

Leave your political views out of gaming sites....thank you.
 
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Hopefully this is the beginning of the end for LIVE-SERVICE games but unfortunately there are way too many people out there burning their money in supporting this type of trend.
 
The game was a failure due to its cash-grab intentions that everyone rejected it.

You stamping it as a "woke" subject is just your excuse to promote political hate.

Leave your political views out of gaming sites....thank you.
I'm sorry, but are you saying that the story and lore of the game was good, but it only failed because it tried being a GaaS? 😂

From what everyone else saw, they wasted their time shoe-horning a stupid story in; sh*tting on all of the male superheroes (even literally p!ssing on the corpse of one). Only Wonder Woman got respect and praise (even from Lex Luthor, which is hilariously out of character). And then it seems like they ran out of time to actually make the gameplay good.

That certainly sounds like everything implied when saying "woke" these days, doesn't matter if you hate the word when used accurately lol
Ruining another game because of this god-awful trend is a perfectly good reason to continue hating it.
 
I'm sorry, but are you saying that the story and lore of the game was good, but it only failed because it tried being a GaaS? 😂

From what everyone else saw, they wasted their time shoe-horning a stupid story in; sh*tting on all of the male superheroes (even literally p!ssing on the corpse of one). Only Wonder Woman got respect and praise (even from Lex Luthor, which is hilariously out of character). And then it seems like they ran out of time to actually make the gameplay good.

That certainly sounds like everything implied when saying "woke" these days, doesn't matter if you hate the word when used accurately lol
Ruining another game because of this god-awful trend is a perfectly good reason to continue hating it.

-LOL I don't think most people got far enough to even know there was a story, you know, hence the 200 million dollar loss.

If the game is indeed "woke" it didnt go broke because of it.
 
-LOL I don't think most people got far enough to even know there was a story, you know, hence the 200 million dollar loss.

If the game is indeed "woke" it didnt go broke because of it.
I would say that the "woke" very much did get in the way of a good game with sub-par writing, leadership, vision, etc.

As in, they were so focused on doing things their way, that they just didn't leave room to make a good game, and it showed in more ways than just the story.

That new Saints Row is another example. They didn't even try to lean on their predecessors to try and borrow the established good elements (only the bare minimum to keep the title). They were too busy trying to "fix" it and target an entirely different segment of people (aka, not their long-standing fans that just wanted another silly/fun game)...
 
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I would say that the "woke" very much did get in the way of a good game with sub-par writing, leadership, vision, etc.

As in, they were so focused on doing things their way, that they just didn't leave room to make a good game, and it showed in more ways than just the story.

That new Saints Row is another example. They didn't even try to lean on their predecessors to try and borrow the established good elements (only the bare minimum to keep the title). They were too busy trying to "fix" it and target an entirely different segment of people (aka, not their long-standing fans that just wanted another silly/fun game)...
I love the way inclusive these days means excluding your existing fan base for some non-existant fan base that are just itching to buy your latest thing now you have shoehorned all the tired diverse tropes you can into it. Hint to all businesses - this market does not exist - even those minorities you are targetting see right through the crass commercialisation of their interests......
 
BG3 is one of the most "woke" games out there and made millions

Hogwarts was the top selling game of 2023, another WB woke game

Maybe it's make a crappy game and you go broke and don't worry about snowflakes who get offended if you treat people kindly in your game.
 
Go woke. Go broke. I can't wait till this cancer fades into the ashes of history and permanently forgotten.

Ah yes… much like BG3 where you will be solicited for gay love by multiple characters if they like your character. That very inclusive game went totally bust I heard.

No matter how you anti people nutters make out ‘woke’ to do to companies it’s simply not true. Companies don’t have shitty returns because their themes are liberal, they get shitty returns when there republican voting CEO’s attempt to sell ‘woke’ and come off as total frauds to people who actually appreciate everyone’s right to be… human.
 
The game was a failure due to its cash-grab intentions that everyone rejected it.

You stamping it as a "woke" subject is just your excuse to promote political hate.

Leave your political views out of gaming sites....thank you.
This is not a gaming site and political articles have been posted here many times. Wokeness has nothing to do with politics by the way.
 
I would say that the "woke" very much did get in the way of a good game with sub-par writing, leadership, vision, etc.

As in, they were so focused on doing things their way, that they just didn't leave room to make a good game, and it showed in more ways than just the story.

That new Saints Row is another example. They didn't even try to lean on their predecessors to try and borrow the established good elements (only the bare minimum to keep the title). They were too busy trying to "fix" it and target an entirely different segment of people (aka, not their long-standing fans that just wanted another silly/fun game)...

- Maybe, but it isn't the reason SS bombed. You have to actually play the game to know its "woke" and the problem is almost no one bought and played the game, that's why it lost so much money.

The GAAS concept was either dead or existing games had already soaked up the remaining player base that would engage with GAAS before this game ever came out.

I think it had a top player count of like 50 players on Steam at its peak.

The "woke" argument essentially boils down to "most people saw a female and black main characters and decided the game isn't for them" which really just comes off as bigoted.
 
The "woke" argument essentially boils down to "most people saw a female and black main characters and decided the game isn't for them" which really just comes off as bigoted.
Where did anyone point out the main characters and say it must suck because of that? How disingenuous. Just because what's implied is inconvenient doesn't mean you should strawman it 😂

The fact is that the development of this game was bad, and the theme that permeates through it is that of leadership wanting to push a message over making a fun game (a part of what's implied with "woke").
 
Where did anyone point out the main characters and say it must suck because of that? How disingenuous. Just because what's implied is inconvenient doesn't mean you should strawman it 😂

The fact is that the development of this game was bad, and the theme that permeates through it is that of leadership wanting to push a message over making a fun game (a part of what's implied with "woke").

-What's the message being pushed?
 
-What's the message being pushed?
Why don't you do your best and tell me, since you've already tried to strawman what's been said.
...sh*tting on all of the male superheroes (even literally p!ssing on the corpse of one). Only Wonder Woman got respect and praise (even from Lex Luthor, which is hilariously out of character).
What sort of message would you get from such disrespectful story beats? Keep in mind, in disrespectful fashion, they also killed off Batman with a simple gun shot to the face.

Oh, and no disingenuity this time. And you can use one particular word if you're struggling 😉
 
Ah yes… much like BG3 where you will be solicited for gay love by multiple characters if they like your character. That very inclusive game went totally bust I heard.

No matter how you anti people nutters make out ‘woke’ to do to companies it’s simply not true. Companies don’t have shitty returns because their themes are liberal, they get shitty returns when there republican voting CEO’s attempt to sell ‘woke’ and come off as total frauds to people who actually appreciate everyone’s right to be… human.
Or BG3 integrated diverse themes in a credible manner and didn't shoehorn diverse tropes in a cynical cashing-in attempt.
 
Why don't you do your best and tell me, since you've already tried to strawman what's been said.

What sort of message would you get from such disrespectful story beats? Keep in mind, in disrespectful fashion, they also killed off Batman with a simple gun shot to the face.

Oh, and no disingenuity this time. And you can use one particular word if you're struggling 😉

- K, if you won't answer I guess I have to answer for you: you're saying the message being pushed is that blacks and women can be strong, independent, and good, while white men are weak, evil, and worthy of contempt

Despite Green Lantern being black, and three of the four protags being male, and two being white, and all of them being criminals convicted of heinous crimes.

If you have a problem with a bad story then you have a problem with a bad story. If you're going to call something bad because it's "woke" (which has essentially become a dog whistle for people that don't like "black or female lead") then you're going to have to do better to explain your position.
 
- K, if you won't answer I guess I have to answer for you: you're saying the message being pushed is that blacks and women can be strong, independent, and good, while white men are weak, evil, and worthy of contempt

Despite Green Lantern being black, and three of the four protags being male, and two being white, and all of them being criminals convicted of heinous crimes.

If you have a problem with a bad story then you have a problem with a bad story. If you're going to call something bad because it's "woke" (which has essentially become a dog whistle for people that don't like "black or female lead") then you're going to have to do better to explain your position.
Well, at least you tried.

Where was race ever mentioned? Or where was it said that women can't be strong?

I'll continue once you either explain how those actually fit with what was complained about, or you rescind those inflammatory, irrelevant points.

Or you can just admit you think the story was somehow actually good, and that will warn the rest of us there's no point engaging further with you.
 
Well, at least you tried.

Where was race ever mentioned? Or where was it said that women can't be strong?

I'll continue once you either explain how those actually fit with what was complained about, or you rescind those inflammatory, irrelevant points.

Or you can just admit you think the story was somehow actually good, and that will warn the rest of us there's no point engaging further with you.

- Until you explain how the game failed due to being "woke" it's all I got man.

You said the game had a bad story and disrespected supes, fair criticisms and a valid reason to dislike a game, but you never adequately explained how that made the game woke or how that resulted in the game failing.

Male characters being **** on is sort of par the course, cause male characters make up the majority of popular characters in most media. That's just good old fashioned bad writing (people complained about Batman smiling when Joker died in the OG Batman movie 40 years ago). WB is literally working on a WW game right now, no surprise that they try and hype WW a bit to tie in with the current movie franchise (the whole reason SS:KTJL even exists).

I don't see how any of that is woke, which is generally defined by conservative popular culture as "deliberately shoehorning in colored or female characters at the expense of their white male counterparts" which doesn't seem to be what's happening in this game at all.

So without that info, that you insist on refusing to provide, I have to fill in the blanks for you. Oh well.

I'm sorry, but are you saying that the story and lore of the game was good, but it only failed because it tried being a GaaS? 😂

From what everyone else saw, they wasted their time shoe-horning a stupid story in; sh*tting on all of the male superheroes (even literally p!ssing on the corpse of one). Only Wonder Woman got respect and praise (even from Lex Luthor, which is hilariously out of character). And then it seems like they ran out of time to actually make the gameplay good.

That certainly sounds like everything implied when saying "woke" these days, doesn't matter if you hate the word when used accurately lol
Ruining another game because of this god-awful trend is a perfectly good reason to continue hating it.
 
- Until you explain how the game failed due to being "woke" it's all I got man.

You said the game had a bad story and disrespected supes, fair criticisms and a valid reason to dislike a game, but you never adequately explained how that made the game woke or how that resulted in the game failing.

Male characters being **** on is sort of par the course, cause male characters make up the majority of popular characters in most media. That's just good old fashioned bad writing (people complained about Batman smiling when Joker died in the OG Batman movie 40 years ago). WB is literally working on a WW game right now, no surprise that they try and hype WW a bit to tie in with the current movie franchise (the whole reason SS:KTJL even exists).

I don't see how any of that is woke, which is generally defined by conservative popular culture as "deliberately shoehorning in colored or female characters at the expense of their white male counterparts" which doesn't seem to be what's happening in this game at all.

So without that info, that you insist on refusing to provide, I have to fill in the blanks for you. Oh well.
Again, nobody was complaining about the main characters you play, but you kept focusing on their race and there being a woman.

I mean even with the definition you gave, Batman, Superman, Green Lantern, The Flash all were hated on in very unnecessary, inaccurate, and disrespectful ways. Counter to what's been established. But Wonder Woman? Why was she so respected, to the point where lore was laughably shoehorned in? Heck, they even throw a dig in about toxic masculinity.
The contrast definitely paints a familiar theme that's been creeping into media in recent years. Thanks for saying it's "par for the course", as you're confirming that theme.

But anyways, the leadership for this game seems to have been so hostile to the established (male) DC characters (and in turn hostile to the majority of fans), they could never make a good game, as such ideologues shouldn't be in that position in the first place. The best they could do was push their "woke" views into the game, the main result of that becoming trying to show that male superheroes should not being respected because the woman needs to shine (which, she didn't need the crutch, especially not out of spite).
Basically, they were put into positions because of their views, when people more qualified should've been in those positions. And then they floundered with the rest of the development.

I wholly believe that if they got people who could respect the lore and actually knew how to make a game, it would've been an infinitely better SS game (and maaaaybe did ok with the GaaS aspect, as that was also tainted by leadership's inability to make a fun game).
 
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