In a nutshell: Apple and Samsung were the best-selling smartphone manufacturers in the first quarter of 2024, together occupying every spot on Counterpoint's latest global top 10 list. iPhones captured four of the top five positions, conceding only the fifth spot to Samsung's Galaxy S24 Ultra. At the top of the stack is the iPhone 15 Pro Max. According to the report, this is the first non-seasonal quarter in which a Pro Max variant reached the top of the hill.